The powers that be at Facebook have changed their minds. “A Billion Lives,” a documentary about “government, failure, big business and the vaping revolution,” may hit theaters in 2016, however Facebook ads were almost shut down until the film’s director wrote a letter asking for explanation as to why his ads were censored.
The documentary’s advertisements were rejected by Facebook, according to DailyCaller.com, “on the grounds it violated guidelines prohibiting ads related to e-cigarettes.” Facebook told the film’s director, Aaron Biebert, that the “ad was rejected because it doesn’t follow the ad guidelines. Ads may not promote tobacco or tobacco-related products, including e-cigarettes.”
While Facebook said the decision was final, it was a baffling decision considering e-cigarettes do not contain tobacco. Biebert wrote back, protesting the decision.
“We are making a film to help people discover what’s going on in the world,” Biebert wrote. “We’re trying to use Facebook to make the world more open, to stay connected, and to give people the power to share what matters most to them … a way to save the lives of their families, friends, and themselves. You call our film a tobacco product, yet we are trying to help people quit. You promise to make the world more open, but you are closing it off.”
Facebook reversed its decision.
For the full story, visit http://dailycaller.com/2015/10/16/win-for-vapers-facebook-reverses-censor-of-ads-for-e-cigarette-film/.