Propaganda E-Liquid Rebrands for the New Year

PROP 2016 New Year New Prop

After a dramatic year of beyond-its-wildest-dreams business and more than one million units sold, Propaganda E-Liquid announced a rebranding that befits the company’s status as one of the leading manufacturers and purveyors of flavored liquids for e-cigarettes.

“It’s a New Year and a new Propaganda,” Nicholas DeNuccio, CEO and co-founder of Propaganda E-Liquid, said. We’ve rebranded our products with an updated company logo, new bottle design and new packaging. Everything has been streamlined to make it easier for the consumer to recognize our brand on the shelf.”

Previously, each flavor had its own customized logo that related to its contents—e.g., a Smokey Bear–style logo for the flavor Wild Fire, and a spider in a web for Widow Maker. These individual designs have been replaced with an updated company logo of Propaganda E-Liquid and featured text about each flavor.

“We have a lot of loyal customers, and we want to make sure they know when they are buying a Propaganda E-Liquid product,” DeNuccio said. “This new design will ensure that they do.”

Along with the new logo, Propaganda E-Liquid flavors will now come in a new, sleek black glass bottle. “We’re a high-end brand and the new bottle better reflects our personality,” DeNuccio said.

Based in Santa Ana, California, Propaganda E-Liquid was co-founded by Nicholas DeNuccio (then 18) with just $200. The products went on the market in February 2015, and have since outstretched even the founders’ imaginations in their extraordinary popularity. Today, Propaganda E-Liquids are sold in more than 1,500 vape shops in the United States and more than 35 countries.


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