- Leading tobacco analyst Bonnie Herzog of Wells Fargo in her report this week calls out, “Vuse, MarkTen, blu, LOGIC, and JUUL Showing Greatest Sales Momentum On Sequential Basis; FIN, Mistic/Haus, and NJOY Struggling.”
- CSP’s article this month “Nik Modi’s 2016 Tobacco Roadmap,” correlates with JUUL’s momentum. Nik Modi, tobacco analyst for New York-based RBC Capital Markets, said, “You need to figure out a way, as a manufacturer, to get the nicotine to absorb into the bloodstream the same way as a cigarette … my advice to retailers is to remain cautious. Make sure you partner with the right companies.”
- The latest IRI data shows that on a per-store basis, JUUL is outselling major brands such as NJOY, MarkTen, Vapor Corp., 21st Century Smoke and VMR. In Nevada, JUUL had a 21 percent share in December. JUUL was launched fewer than a year ago and with limited national distribution now represents the fastest growing top-10 brand. And JUUL is the highest average price-per-unit sold in the top IRI brands. JUUL is posting amazing growth and momentum and is now the leading independent contender.
- Finally, in other JUUL news, JUUL has officially expanded availability into MGM Properties in Las Vegas! JUUL is now among a very select group of e-cigs available for sale with MGM Properties, and is now in key points of distribution in Aria, Bellagio, Luxor, Mandalay Bay, MGM Grand, and Mirage—just in time for the Super Bowl and March Madness! The company will have some on-property sampling events in the near future.
For more information, visit https://www.paxvapor.com.